Multifamily Executive has the story on how one community dramatically cut their marketing costs by shifting from flyers and door hangers to social media.
Gini Dietrich has five tips on how to be successful at PR.
Are you a property manager trying to sell the higher-ups on new approaches to marketing your properties? SEOmoz has some tips for you.
Duct Tape Marketing has a very good article detailing the many benefits of blogging for a business.
At Duct Tape Marketing, John Jantsch writes about the five principles that make Mark Zuckerberg such a successful business leader.
Bill Szczytko found an important bug with some Google+ Local pages. If you've got your apartment communities on Google+ Local--and you should--then you need to read this article and make sure none of your apartments have fallen victim to this bug.