Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. Enjoy!
- "How to Make Sure Your Website Passes the Dreaded Blink Test." From HubSpot, a step-by-step audit of your website to help you evaluate what prospective renters think of your website in the first 3-5 seconds of their visit. This is a crucial subject, because if you flunk the blink test, they will immediately bounce off to the next website.
- "Designing for SEO." I cannot overstate the importance of answering this question that this article from SEOmoz poses: "Why do websites that look great nearly always have SEO that sucks?"
- "How to Drive Google Image Search Traffic That's Actually Relevant." Are you optimizing your photos for SEO? Elisa Gabbert's article on WordStream gives you the why and the how of how to get started.
- "The Top 10 Ways to Get the Traffic You Crave." If your website is gathering dust because no one is coming, you might need a new website or better content. But assuming that you have a great website that offers people content that they find valuable in their apartment hunt, you need to build ideas for generating more traffic. This is a great article from Copyblogger with a wide variety of ideas for building more traffic to your website. The article is written for writers, though, so you might have to adjust some of the material to your own multifamily purposes.
- "How Facebook's New Graph Search Will Change the Way Residents Find Apartments." If Graph Search does take off, Michael Cunningham's article is very helpful to plot out your optimization strategy.
- "The #1 Purpose of Apartment Marketing." From MultifamilyPro, this article argues that resident retention ought to be the #1 goal of your apartment marketing. While I would quibble that resident retention ought to be the goal of your marketing efforts (Resident Retention Plans are important, but I only see part of that falling under the marketing umbrella), this is a crucial article to consider. As a follow-up, read Joanna Ellis's article "Resident Retention: The Difference Between Customer Satisfaction and Customer Loyalty" on the Property Management Insider blog.
- "Perpetually Competing for Attention." From Mike Brewer, an insightful look into how multifamily companies can compete for attention through authentic customer service. Well worth a read.