Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. This week, we have great apartment marketing articles about building traffic and strategy. Enjoy!
- "MonitorHits." Mike Brewer reviews an interesting service that can help you track your success on Craigslist. Really interesting concept, and something that might help your company produce more accurate analytics from your advertising on Craigslist.
- "Optimize for Where: The Secret to Natural Site Conversions for Usability and SEO _ Part II." A more advanced article, but a brilliant look from Internet Marketing Ninjas about how to dial down on your community's location--and how that could provide a big SEO boost for your website.
- "How to Discover Your Perfect Value Proposition." One of the most crucial steps in developing your own internet marketing presence is when your community figures outyour value proposition. Not every community is a luxury community or a cheap community or a value community, so what makes your community stick out? Determining your perfect value proposition goes a long way to targeting your marketing so that you can bring in only the most qualified leads.
- "For the Love of Science - 18 Behavioral Marketing Posts You Shouldn't Miss." Fascinating, science-driven articles that will help you get into the heads of your prospective residents. Not all of them apply to the multifamily industry, but really great stuff nonetheless.
- "Mobile Ad Revenue Outlook: Local Search Leads the Way." BIA/Kelsey is projecting that mobile local advertising will grow from $664 million in 2011 to $5.8 billion in 2016. Unless you are poised to succeed in mobile local advertising, your community will likely get lost in the shuffle. That's true now, but that truth will only solidify in the coming years.
- "Google Introduces Targeting Improvements To Help More Marketers 'Get Local' for the Holidays." Good review of some interesting changes that will improve your ability to target local apartment shoppers.