So you’ve been reading our blogs, following our site and learning firsthand what a real content-based marketing strategy looks like. You’ve decided: you’re ready to take control of your online marketing and grow your own web presence. Now what?
That’s what we’re here for! Experience matters when you’re going through a major web-development (or, [...]
If you make your living off of leased apartments, then you probably ask yourself this question constantly. Whether as a leasing agent or property manager on the front lines of the leasing battle, or as an executive in charge of equipping and managing an entire staff of leasing professionals, your next meal comes from [...]
Apartment management groups come in all shapes and sizes. From the massively public-traded corporations to the small family-run companies, our industry covers a full spectrum of diversity. Some companies strictly focus on managing communities; others own and manage their own properties; and a handful of companies develop, own, and manage their properties. Since companies [...]
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Many sources are predicting incredible increases in the investments that the apartment industry will be putting into video. This includes Multifamily Executive Magazine, whose survey data is displayed in the graphic to the right.
But what kind of video should you invest in? There are a host of choices for video out there, ranging [...]
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Now for the longer explanation. In our last newsletter, we sent out a survey asking property owners, community managers and RentPing.com end users what they thought about our video voiceovers. On a scale of 1 to 10, with 10 being extremely helpful and 1 being not helpful at all, [...]
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So, what is the whole point of having your apartment community on Facebook? To put it simply, social media like Facebook leads to quality interaction. Quality interaction is what builds relationships. It is made up of conversations, handshakes, little favors, friendly greetings and smiles. It is what good property managers do to keep their [...]
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The most difficult part about showing an apartment at a community that hasn’t been built yet or is still under construction is, without question, the fact that the finished apartment does not exist in any kind of physical sense. It’s much easier to get interest in your property if you have something to show. [...]
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In July 2007, the month before I got married, my wife and I began our apartment search together. I remember painstakingly looking at just a few pictures in magazines and on websites that showed various apartment communities. I was able to see beautiful pools, fitness centers, business centers, basketball courts, and even flowers.
Something [...]
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So you have a website for your apartment community. Now what?
When was the last time you looked at your community’s website? Chances are you have the URL printed on your business card, brochures and maybe even your property sign. These are good, but there is so much more you can do with it! [...]
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At RentPing, we take pride in developing qualified leads-that is, in sending you better educated, more informed people wanting to live in your community. There is a considerable difference between Random Randy (name changed to protect the naive) calling to ask about prices and Knowledgeable Nick calling after having seen our walkthrough video tours.
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