A new study has helped to provide much greater clarity about what goes into optimizing a local business listing on Google. The whole thing is quite interesting and worth a read, but in this post we're going to hit the high points of the study and explain how it impacts multifamily. That said, before we can do that, let's review the basics of local search engine optimization and local SEO for apartment communities, particularly.
What is local SEO?
When a person searches for your community by name, what do they find? Ideally, you want them to see something like this: