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Apartment Marketing Ideas Blog

Google Search Spend Flat Year-Over-Year Cover Photo

Google Search Spend Flat Year-Over-Year

 

Search Engine Land has a worthwhile report on a new set of data looking at ad revenue to Google. The best thing to do is just read Search Engine Land's post but if you want the cliff's notes version here it is: Search spend is not growing. In fact, it's shrinking.

By: Jake Meador

July 25, 2016

SEO for Apartment Websites, Google AdWords for Apartments

What a New Local SEO Study Means for Apartment Marketers Cover Photo

What a New Local SEO Study Means for Apartment Marketers

A new study has helped to provide much greater clarity about what goes into optimizing a local business listing on Google. The whole thing is quite interesting and worth a read, but in this post we're going to hit the high points of the study and explain how it impacts multifamily. That said, before we can do that, let's review the basics of local search engine optimization and local SEO for apartment communities, particularly.

What is local SEO?

When a person searches for your community by name, what do they find? Ideally, you want them to see something like this:

By: Jake Meador

July 8, 2016

SEO for Apartment Websites, Google My Business

Spam King Gets 30 Months in Jail Cover Photo

Spam King Gets 30 Months in Jail

Don't miss this report from the Verge on self-proclaimed "spam king" Sanford Wallace, who was recently sentenced to 30 months in prison for sending over 27 million spam messages. The story is one more example of how governments are beginning to treat spam not only as an internet nuisance, but as a crime subject to legal penalties. (We reported on a previous example of government taking action to stop spam last fall.)

By: Jake Meador

June 29, 2016

SEO for Apartment Websites, Web Traffic for Apartments, Apartment Marketing Strategy

Study: Social media traffic down 1.67% year-over-year Cover Photo

Study: Social media traffic down 1.67% year-over-year

Similar Web recently released new data on annual traffic trends, comparing January 2015 traffic across the web to January 2016. The data is full of fascinating statistics, some of which we want to draw out and comment on in this week's Friday feature.

By: Jake Meador

June 24, 2016

SEO for Apartment Websites, Social Media for Apartments, Web Traffic for Apartments

Internal links on your apartment website shouldn't say

Internal links on your apartment website shouldn't say "click here."

One question to think about when you're building your apartment community website is how to link different pages internally within the website. For example, if you have floorplan-specific pages (and you should), you might ask a few of the following questions:

By: Jake Meador

June 20, 2016

Apartment Website Strategy, SEO for Apartment Websites

Study: Title tag length isn't changing that much, actually. Cover Photo

Study: Title tag length isn't changing that much, actually.

A few weeks ago we blogged about how Google was making further changes to the SERP that would have an impact on the length of title tags and meta descriptions.

Here's a recent history of what's happened:

By: Jake Meador

June 17, 2016

SEO for Apartment Websites

Do the Basics of Apartment SEO Still Matter? Cover Photo

Do the Basics of Apartment SEO Still Matter?

If you've not read it yet, this post over at the Distilled blog is a must-read for anyone working in SEO and marketing. The post is worth reading in full, but here's a brief summary: By making simple changes to the title tags and H1 tags on client websites, Distilled saw major improvements in search visibility and traffic. In this post we are going to talk about those findings and specifically how they might apply to the multifamily industry.

By: Jake Meador

June 10, 2016

SEO for Apartment Websites

Someone wants to charge me for apartment SEO services. What does that get me? Cover Photo

Someone wants to charge me for apartment SEO services. What does that get me?

In the past we have warned apartment marketers in various ways about the many apartment SEO scams floating around in our industry. We live in something of a perfect storm when it comes to marketing scams: Property manager and leasing agent positions, which often execute marketing tasks for a community, have a high churn rate and, thus, low experience levels. Marketing directors and regionals are often over-worked and probably not trained in the finer points of search engine optimization.

By: Jake Meador

June 3, 2016

SEO for Apartment Websites

SEO News Alert: 25% of all Bing searches are voice searches. Cover Photo

SEO News Alert: 25% of all Bing searches are voice searches.

This surprised me: According to the latest data on searcher behavior, 25% of all searches done on Bing, the second biggest search engine in the USA, are now done through voice search on mobile devices. In this post, we'll briefly review what you need to know about voice search and comment on what this news might mean for apartment marketers.

What is voice search?

Voice search is a feature that most smartphones now have which allows users to speak queries into the phone which the phone then answers via the use of a digital assistant like Siri or Cortana or by directing the user to a search engine that can answer their question.

By: Jake Meador

June 1, 2016

Mobile Apartment Websites, SEO for Apartment Websites

Dear Apartment Communities, We Own you. Sincerely, Google Cover Photo

Dear Apartment Communities, We Own you. Sincerely, Google

Mike Blumenthal reported on something big a few weeks ago: Google recently and unilaterally made the decision to change almost every profile photo in their Hotel Local Pack results. If you had a hotel listing set up for your property, one day the profile picture was one photo and the next day it was something different—and you had nothing to do with the change. Google simply decided to change it and so it was changed. This underscores a key point to understand about Google listings: Ultimately, you don't own them. Google does. And Google can do whatever it wants with them.

By: Jake Meador

May 25, 2016

SEO for Apartment Websites, Google My Business

Rentping Media is an apartment marketing agency that provides innovative digital marketing services and software to companies in the multifamily industry. Visit our product page to learn more.

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