Earlier this week HubSpot published a brief post on how the demise of Internet Explorer is going to affect ecommerce sites. After reading the post, we went through our analytics to see how the end of IE might affect people within the multifamily industry.
May 15, 2015
Here's a bit of interesting news from Timothy B. Lee over at Vox.com:
The article goes on to say that Google is currently thinking about taking a similar step with their browser, Chrome, which is the most used browser in the USA.
May 5, 2015
In the old days of search engine marketing, Google would generally let us know when a big update happened. They usually didn't provide us with much advanced warning or even any advanced warning, but when an update dropped, we would find out eventually, often on the day of the update or shortly after.
April 13, 2015
Today we want to talk about one brief idea to help boost your apartment SEO results.
One of the most common rookie mistakes you'll see when someone first starts working on search engine optimization is to target high-frequency search terms for their niche. So in multifamily, that's keywords like "apartments in chicago" or "apartments in portland."
These keywords certainly get a lot of traffic, but as an individual apartment community you have no chance of ranking highly on them.
For general search terms like that Google is going to send users to sites that offer the widest, most general results--and that is going to be things like an ILS, Craigslist, or maybe a huge company in your area with thousands of floorplans in the metro area--a Greystar or something like that.
April 13, 2015
It's been a couple years now since the data was available, but once upon a time webmasters could know exactly what keywords drove traffic to their website. You logged into Google Analytics, went to the report, and it was all laid out for you--someone searched this keyword and found your site. This data made it really easy to know where your website was strong on Google and how much traffic you were getting as a result of that strength.
April 3, 2015
Search engine optimization--SEO for short--is both vitally important for most businesses and widely misunderstood. In this sense it's like many other elements of online marketing--Craigslist, pay per click advertising, website design, etc.
March 20, 2015
One of the innovations Google has introduced to the design of search engine result pages in the past couple of years is adding short tags to results that indicate something unique about the result. The first place they did this is with their ad design.
March 10, 2015
For the first time since they became the default search engine on Firefox, Yahoo's overall search share has dropped month-over-month. If you've not followed this story, here's the short version:
March 9, 2015
Here's a simple exercise you can do to find out if your apartment community needs help with their apartment website SEO: Switch to private browsing/incognito mode on your web browser, go to Google and search for different branded keywords for your community. So let's say you're Sudden Valley Apartments in Orange County CA. You'll need to Google keywords like these:
February 18, 2015
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