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Apartment Marketing Ideas Blog

Social Media Marketing for Apartments: It's still not a thing. Cover Photo

Social Media Marketing for Apartments: It's still not a thing.

J Turner Research has released some new data they have collected on how apartments can do marketing to different generations. The full study is well worth your time.

By: Jake Meador

February 10, 2016

SEO for Apartment Websites, Social Media for Apartments

Google is going to start shaming websites. Will yours be one of them? Cover Photo

Google is going to start shaming websites. Will yours be one of them?

We've been talking about HTTPS on this blog for quite awhile—ever since Google first announced HTTPS as a ranking signal in the days after the Edward Snowden story broke. You can read our first post on HTTPS for apartment websites right here.

By: Jake Meador

February 9, 2016

Apartment Websites, SEO for Apartment Websites

We know what Google pays Apple to be the search engine on iPhones. Cover Photo

We know what Google pays Apple to be the search engine on iPhones.

Bloomberg recently reported on an interesting tidbit that showed up in the records of a recent court case involving software giants Oracle as well as Google and Apple.

By: Jake Meador

February 2, 2016

Mobile Apartment Websites, SEO for Apartment Websites

Apartment SEO and the End of Google's Dominance Cover Photo

Apartment SEO and the End of Google's Dominance

 

There's an interesting post over at SEO Chat looking at the latest statistics on search share amongst the three largest search engines: Google, Bing, and Yahoo. Briefly, the big story is that Bing's search share is now up to 21%, which is an all-time high while Google's share is down to 64%.

By: Jake Meador

February 1, 2016

SEO for Apartment Websites

3 Reasons Apartment Marketers Should Use Google Search Console Cover Photo

3 Reasons Apartment Marketers Should Use Google Search Console

The Google Search Console, formerly known as Google Webmaster Tools, is an under-appreciated tool for understanding and improving your web presence in Google. Though it's generally under-valued across the board, in my experience it is particularly so in the multifamily industry where we tend to be a little slower to pick up on new technology trends or to adopt more niche tools that might help us make marginal improvements in certain areas of our marketing.

By: Jake Meador

January 29, 2016

Apartment Website Strategy, SEO for Apartment Websites

How to do Apartment SEO When Backlinks Don't Matter Cover Photo

How to do Apartment SEO When Backlinks Don't Matter

Backlinko just completed a massive case study on search rankings in Google and savvy apartment marketers would do well to pay attention. (You can read Backlinko's extensive search rankings case study here.)

By: Jake Meador

January 25, 2016

SEO for Apartment Websites

You need apartment video tours now more than ever. Cover Photo

You need apartment video tours now more than ever.

One of the other key things about the recent updates to Google's core algorithm is that the Panda update, which first went live in 2011, is now part of Google's core search rankings algorithm.

By: Jake Meador

January 20, 2016

Apartment Videos, Apartment Photography, SEO for Apartment Websites

Google updated their algorithm. Here's what it means for apartment SEO Cover Photo

Google updated their algorithm. Here's what it means for apartment SEO

Keep an eye on your organic search traffic from Google over the next few weeks. Google has confirmed that we have had updates to the company's core ranking algorithm each of the past two weekends.

By: Jake Meador

January 19, 2016

SEO for Apartment Websites

Reminder: Local apartment SEO is still really fragmented. Cover Photo

Reminder: Local apartment SEO is still really fragmented.

Local Search Insider published an important case study last week that can help fill out the local apartment SEO picture a little bit more.

Briefly, they found that only 36% of local searches start with a search engine. The remaining 64% start on a variety of different options ranging from professional reviews (more common with restaurants, I would imagine), user-generated reviews (think of services like Yelp), mapping applications (Google Maps, Apple Maps, etc.), or visiting a specific site (like a local newspaper). In total, the study found nine different places where a sizable number of human users begin a local search.

By: Jake Meador

January 18, 2016

SEO for Apartment Websites, Google My Business

Weekly Apartment Marketing Roundup, January 14, 2016 Cover Photo

Weekly Apartment Marketing Roundup, January 14, 2016

Multifamily

PMI debunked three common myths about renter's insurance.

Ryan Green and Becky Bower wrote a really helpful post on new laws that will affect multifamily in 2016.

We've now had six straight years of solid rent growth in the multifamily industry in the USA.

Online Marketing

Only 36% of people begin local searches on a search engine.

By: Jake Meador

January 14, 2016

SEO for Apartment Websites

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