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Apartment Marketing Ideas Blog

7 Apartment SEO Mistakes You Didn't Know You Were Making Cover Photo

7 Apartment SEO Mistakes You Didn't Know You Were Making

One of the greatest challenges in apartment SEO is that it is so complicated and often so far outside the normal range of expertise for an apartment marketer that we don't know what mistakes we're making. Apartment marketers, particularly higher-ups in multifamily companies, often learned their marketing skills from people who didn't understand search engines or online-first marketing practices.

By: Jake Meador

August 19, 2016

SEO for Apartment Websites

Voice Search and Apartment SEO Cover Photo

Voice Search and Apartment SEO

Voice search is an emerging topic of interest in the SEO world. It's not hard to understand why. According to Google, around 20% of all mobile searches are voice searches. Given that mobile search accounts for a little over half of all searches, that means something like 10% of all searches are voice searches. Given that voice search only began to emerge in 2011, that's an enormous jump in a very short amount of time.

It's also worth noting the sorts of numbers we're talking about here (Google handles 3.5b searches per day). 10% of all such is huge

In this post we're going to talk about the basics of voice search, how it works in SEO more generally, and specific issues it presents to apartment marketers.

By: Jake Meador

August 5, 2016

SEO for Apartment Websites

New Study: Links are an even bigger deal than we thought. Cover Photo

New Study: Links are an even bigger deal than we thought.

When the folks at Stone Temple Consulting do an SEO study, you do well to pay attention. They are one of the most helpful SEO consulting firms out there and work with many large businesses, including many Fortune 500 companies. Their latest study on links and SEO is well worth your time.

By: Jake Meador

August 3, 2016

SEO for Apartment Websites

Google Search Spend Flat Year-Over-Year Cover Photo

Google Search Spend Flat Year-Over-Year

 

Search Engine Land has a worthwhile report on a new set of data looking at ad revenue to Google. The best thing to do is just read Search Engine Land's post but if you want the cliff's notes version here it is: Search spend is not growing. In fact, it's shrinking.

By: Jake Meador

July 25, 2016

SEO for Apartment Websites, Google AdWords for Apartments

What a New Local SEO Study Means for Apartment Marketers Cover Photo

What a New Local SEO Study Means for Apartment Marketers

A new study has helped to provide much greater clarity about what goes into optimizing a local business listing on Google. The whole thing is quite interesting and worth a read, but in this post we're going to hit the high points of the study and explain how it impacts multifamily. That said, before we can do that, let's review the basics of local search engine optimization and local SEO for apartment communities, particularly.

What is local SEO?

When a person searches for your community by name, what do they find? Ideally, you want them to see something like this:

By: Jake Meador

July 8, 2016

SEO for Apartment Websites, Google My Business

Spam King Gets 30 Months in Jail Cover Photo

Spam King Gets 30 Months in Jail

Don't miss this report from the Verge on self-proclaimed "spam king" Sanford Wallace, who was recently sentenced to 30 months in prison for sending over 27 million spam messages. The story is one more example of how governments are beginning to treat spam not only as an internet nuisance, but as a crime subject to legal penalties. (We reported on a previous example of government taking action to stop spam last fall.)

By: Jake Meador

June 29, 2016

SEO for Apartment Websites, Web Traffic for Apartments, Apartment Marketing Strategy

Study: Social media traffic down 1.67% year-over-year Cover Photo

Study: Social media traffic down 1.67% year-over-year

Similar Web recently released new data on annual traffic trends, comparing January 2015 traffic across the web to January 2016. The data is full of fascinating statistics, some of which we want to draw out and comment on in this week's Friday feature.

By: Jake Meador

June 24, 2016

SEO for Apartment Websites, Social Media for Apartments, Web Traffic for Apartments

Internal links on your apartment website shouldn't say

Internal links on your apartment website shouldn't say "click here."

One question to think about when you're building your apartment community website is how to link different pages internally within the website. For example, if you have floorplan-specific pages (and you should), you might ask a few of the following questions:

By: Jake Meador

June 20, 2016

Apartment Website Strategy, SEO for Apartment Websites

Study: Title tag length isn't changing that much, actually. Cover Photo

Study: Title tag length isn't changing that much, actually.

A few weeks ago we blogged about how Google was making further changes to the SERP that would have an impact on the length of title tags and meta descriptions.

Here's a recent history of what's happened:

By: Jake Meador

June 17, 2016

SEO for Apartment Websites

Do the Basics of Apartment SEO Still Matter? Cover Photo

Do the Basics of Apartment SEO Still Matter?

If you've not read it yet, this post over at the Distilled blog is a must-read for anyone working in SEO and marketing. The post is worth reading in full, but here's a brief summary: By making simple changes to the title tags and H1 tags on client websites, Distilled saw major improvements in search visibility and traffic. In this post we are going to talk about those findings and specifically how they might apply to the multifamily industry.

By: Jake Meador

June 10, 2016

SEO for Apartment Websites

Rentping Media is an apartment marketing agency that provides innovative digital marketing services and software to companies in the multifamily industry. Visit our product page to learn more.

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