Here's some surprising news: Firefox, the third most popular browser amongst internet users, recently switched their default search engine on the browser from Google to Yahoo. The change was made last month and after one month the numbers show that Yahoo gained 20 percentage points in search share on the latest version of Firefox, with Google dropping almost 20 percentage points.
Such a spike is almost unheard of given how consistent search engine share numbers have been in recent years. If you want to learn more about this specific change, you can see the Search Engline Land story on the spike here. In this post we want to share three points worth considering in the light of this (surprising) news from Firefox.