Subscribe to our Blog

Apartment Marketing Ideas Blog

Dear Apartment Communities, We Own you. Sincerely, Google Cover Photo

Dear Apartment Communities, We Own you. Sincerely, Google

Mike Blumenthal reported on something big a few weeks ago: Google recently and unilaterally made the decision to change almost every profile photo in their Hotel Local Pack results. If you had a hotel listing set up for your property, one day the profile picture was one photo and the next day it was something different—and you had nothing to do with the change. Google simply decided to change it and so it was changed. This underscores a key point to understand about Google listings: Ultimately, you don't own them. Google does. And Google can do whatever it wants with them.

By: Jake Meador

May 25, 2016

SEO for Apartment Websites, Google My Business

Google SERP Update: Main Search Results Column Gets Wider Cover Photo

Google SERP Update: Main Search Results Column Gets Wider

Here's some welcome news for many in our industry: Google is testing a major change to the design of their search result page which will make the main column on the page wider.

By: Jake Meador

May 23, 2016

SEO for Apartment Websites

The Apartment Marketer's Guide to Keyword Research Cover Photo

The Apartment Marketer's Guide to Keyword Research

In many industries, keyword research—the process of researching what keywords your business's prospects search most regularly so that you know what keywords to target when producing marketing content—is evolving in such a way that it's not even recognizable as "keyword research." Increasingly it's more "buyer research" or something along those lines.

By: Jake Meador

May 20, 2016

SEO for Apartment Websites, Google AdWords for Apartments

The Mobile-Friendly Algorithm Update is Live Cover Photo

The Mobile-Friendly Algorithm Update is Live

Late last week Google announced via Twitter that the long-promised algorithmic update that puts greater weight on mobile friendliness has gone live.

By: Jake Meador

May 18, 2016

Mobile Apartment Websites, SEO for Apartment Websites

Mobile Apartment SEO: Organic search is still relevant. Cover Photo

Mobile Apartment SEO: Organic search is still relevant.

One of the main stories we have been following in recent weeks is the increasingly large amount of space on mobile search that is taken up by ads. Given the fact that organic is being pushed further and further down the SERP, we wondered if organic was going to become less important on mobile.

Thankfully we now have a data-backed answer to that question: Organic still matters in a major way.

By: Jake Meador

May 16, 2016

Mobile Apartment Websites, SEO for Apartment Websites

Study: 40% of Online Appointment Scheduling Happens After Hours Cover Photo

Study: 40% of Online Appointment Scheduling Happens After Hours

One of the main benefits to having a community-specific apartment website as well as apartment photography and video is, as we've said before, that you essentially have a 24-7 leasing agent who can meet with multiple prospects at once and never needs a break.

But how big a benefit is that, actually? Do people look for apartments after-hours? We've looked at data in the past that says, "Yes, they do... a lot," but now we have more data from a larger sample size that, once again, confirms that prospects absolutely shop during non-business hours and, if you want to reach them, you need a competitive website.

By: Jake Meador

May 11, 2016

Apartment Website Strategy, SEO for Apartment Websites, Apartment Marketing Strategy

Sometimes improving organic search traffic actually is simple. Here is one example. Cover Photo

Sometimes improving organic search traffic actually is simple. Here is one example.

Most of the time when someone says that improving your site's performance on search engines is simple, you should be concerned. Many of the "simple" strategies for doing that are also strategies that Google has penalized and that will, if practiced, get you into a heap of trouble with the world's most popular search engine. Therefore, we've been pretty vocal in warning people about SEO scams.

By: Jake Meador

April 29, 2016

SEO for Apartment Websites

Hey look, Google is monetizing *more* of their search results. Cover Photo

Hey look, Google is monetizing *more* of their search results.

We've been talking a lot recently about how Google is increasingly becoming "pay-to-play" just like Facebook. The big change lately is that with the move to four ads at the top of the SERP, organic search has been pushed further down the page and a greater chunk of the SERP is taken up with paid search ads. That said, this is not the only place Google is looking to monetize in more aggressive ways.

By: Jake Meador

April 27, 2016

SEO for Apartment Websites, Google My Business

Google really *really* dominates mobile apartment search. Cover Photo

Google really *really* dominates mobile apartment search.

Quick: How many paid search clicks on mobile did Google alone account for in Q1 of this year?

  • 54%
  • 68%
  • 75%
  • 95%

We'll let you guess before we share the answer. (The answer is below the jump.)

By: Jake Meador

April 25, 2016

Mobile Apartment Websites, SEO for Apartment Websites

We now have four ad SERPs on branded keywords. Cover Photo

We now have four ad SERPs on branded keywords.

Back in February, we reported on Google's major changes to the design of their search engine result pages (SERPs). Google removed all the right-sided ads and replaced them with additional ads at the top of the page. You can see before and afters in our initial post covering this change. In this post, we're going to update you on a few new developments that we've seen in the past month and a half as Google continues to roll out this change.

By: Jake Meador

April 20, 2016

SEO for Apartment Websites, Google AdWords for Apartments

Call us

Questions? Contact Us.

Call or Email us to speak with an apartment marketing expert who can answer your questions.

(402) 204-0465(402) 204-0465

Email us

Request a demo

Free Community SiteScore

Use our automated tool to get an extensive, custom report on your website's SEO, mobile-friendliness, analytics, and more.

Get My SiteScore

Free marketing assessment

Talk to an Expert

Find out how your community can start generating more leases and cut expensive outside marketing expenses.

Request a Conversation