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Apartment Marketing Ideas Blog

Apartment SEO News: Google Rolls Out New Layout to Hotel Listings Cover Photo

Apartment SEO News: Google Rolls Out New Layout to Hotel Listings

Search Engine Land is reporting on a design change Google has just rolled out to their hotel listings. Essentially, Google has added a new panel to the Hotels listing that allows users to see more photos of a specific hotel, see more review data, pricing information, and even book a room directly in the results page. You can learn more about this change over at Search Engine Land.

By: Jake Meador

July 29, 2015

SEO for Apartment Websites

Apartment SEOs that worry about keywords are doing it wrong. Cover Photo

Apartment SEOs that worry about keywords are doing it wrong.

In the early days of search engine optimization it was common to frame an SEO strategy around issues of keyword research, keyword rankings, creating content to target keywords, and so on. 

Back then this made sense. We didn't have mobile devices we were searching on so that variable—mobile v desktop—wasn't in play. Additionally, search wasn't really personalized based on the user yet nor did search vary a ton from location to location. Put another way, the top results when someone searched for "cloth diapers for infants" in Lincoln NE would be pretty much the same as when someone in Phoenix searched for "cloth diapers for infants." Thus it made sense to go after specific keywords: Keywords were the access point for reaching a large audience.

That's not true today.

By: Jake Meador

July 28, 2015

SEO for Apartment Websites

Apartment SEO News: Google Introduces Purchases on Google Cover Photo

Apartment SEO News: Google Introduces Purchases on Google

Recently Google announced a new step they are taking to become more involved in e-commerce called "Purchases on Google."

What is "Purchases on Google"?

There had been rumors of a "buy button" that would appear in paid ads for some time and this appears to be the realization of those rumors. But, interestingly, we aren't seeing a "buy button" so much as a more comprehensive "payment processing system" that will allow Google to be a middle-man between retailers and their customers.

By: Jake Meador

July 27, 2015

SEO for Apartment Websites, Google Plus Local

(Hiring Guide) Understanding Apartment SEO Growth Over Time Cover Photo

(Hiring Guide) Understanding Apartment SEO Growth Over Time

If you're a property manager have you ever tried to sell one of your company's higher-ups on the value of apartment SEO only to be challenged that SEO doesn't offer adequate return on investment?

Or perhaps you're a regional manager or marketing director who is unconvinced that apartment SEO is worth your time. "Does that stuff even work?" you wonder.

FREE DOWNLOAD: FIVE QUESTIONS TO ASK WHEN HIRING AN APARTMENT SEO

In today's post we want to talk through the results we have seen with a number of different client communities that we have been able to work with over a number of years.

By: Jake Meador

July 24, 2015

SEO for Apartment Websites

The Metric You Can't Ignore: Dwell Time and Apartment Website SEO Cover Photo

The Metric You Can't Ignore: Dwell Time and Apartment Website SEO

Recently we published a blog post looking at some of the most confusing metrics in Google Analytics and explaining why those metrics can be misleading or downright dangerous.

Unfortunately, there's a further layer of complexity to the discussion that needs to be added which is what we're going to do today.

So behind the somewhat problematic bounce rate,  time on page, and time on site statistics there is a metric that is quite a bit more important for apartment website SEO: dwell time.

By: Jake Meador

July 21, 2015

SEO for Apartment Websites

Mobile Apartment SEO Update: Search Spend on Smartphones Up 71% Cover Photo

Mobile Apartment SEO Update: Search Spend on Smartphones Up 71%

According to a report at Search Engine Watch paid search spend grew by 22% year-over-year in Q2 of 2015 and by a shocking 71% on smartphones. (!)

What is behind the growth?

Well, part of this is probably just the continued growth of mobile which is something that has been talked about for years. (How many years were supposed to be "the year of mobile"?)

By: Jake Meador

July 20, 2015

SEO for Apartment Websites

Farewell Link Building: The Latest on an Old Apartment SEO Tactic Cover Photo

Farewell Link Building: The Latest on an Old Apartment SEO Tactic

Welp, this is bad news: Google is now saying that even asking for a link from someone qualifies as "unnatural link building" and is, therefore, subject to potential anti-link spam penalties.

What is link building?

Getting links to your website is still one of the leading indicators to search engines that you have a quality, authoritative website. Websites with lots of inbound links tend to rank quite well.

By: Jake Meador

July 14, 2015

SEO for Apartment Websites

Google is changing local apartment SEO. Here's what you need to know: Cover Photo

Google is changing local apartment SEO. Here's what you need to know:

Almost three years ago we published a piece that made some bold claims: We said that Google+ was more important to your community's online apartment marketing strategy than Facebook. Given that Google+ still hasn't gained much momentum as a social network and has recently undergone some major changes, you might reasonably wonder if we got things badly wrong in that post a few years ago.

However, if you read our original post carefully you'll see that we didn't get it wrong at all; in fact, our post turned out to be exactly right even with all the changes Google has made.

By: Jake Meador

July 1, 2015

SEO for Apartment Websites, Google Plus Local, Google Local

The Apartment Marketer's Guide to Keyword Research Cover Photo

The Apartment Marketer's Guide to Keyword Research

I have some bad news for apartment marketers: Conventional keyword research tools are mostly useless for doing multifamily keyword research.

By: Jake Meador

June 26, 2015

SEO for Apartment Websites, Google AdWords for Apartments

Ignoring Branded Keywords is an Awful Apartment Website SEO Strategy Cover Photo

Ignoring Branded Keywords is an Awful Apartment Website SEO Strategy

When communities begin to develop an online marketing strategy and start to ask "how will people find us?" one of the first places they go is, rightly, to search engines. We've cited this study before, but it's worth repeating: 90% of house searches begin on search engines.

By: Jake Meador

June 23, 2015

SEO for Apartment Websites

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