Let's say you're a property owner or property manager who recently decided to focus more on your community marketing. You've started talking to your staff about making marketing more of a priority, you're working more closely with your marketing director or property manager, and you're starting to increase your marketing budget.
Unfortunately, you've been at it for awhile now and after an initial bump you're now starting to see less and less of a return on your increased spending. What's gone wrong?
One possibility is that you're losing people on Google before they ever call your community. So people are looking for you online, but for one reason or another they aren't taking the next step in the sales process. To understand how this works, we need to talk about how the rent process works for a prospective resident.