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Apartment Marketing Ideas Blog

Google Kills

Google Kills "Mobile-Friendly" Label

Some interesting news to note coming out of Google: Recently the search giants took the step of removing the "mobile-friendly" label from mobile search results.

They first added the label in early 2015 as a way to push webmasters to make their websites mobile-friendly:

By: Jake Meador

September 12, 2016

Mobile Apartment Websites, SEO for Apartment Websites

Excellent Apartment Website SEO: Step One Cover Photo

Excellent Apartment Website SEO: Step One

Here's a simple exercise you can do to find out if your apartment community needs help with their apartment website SEO: Switch to private browsing/incognito mode on your web browser, go to Google and search for different branded keywords for your community.

By: Jake Meador

September 9, 2016

SEO for Apartment Websites

Don't worry about search rankings. Worry about search visibility. Cover Photo

Don't worry about search rankings. Worry about search visibility.

Most of the time when we talk about search marketing at Rentping, we talk about "search visibility" rather than "search rankings." In this brief post we want to take the time to explain why search visibility is a better way of thinking about SEO and search marketing more generally.

To be sure, this might seem like a nit picky thing to talk about at first, but hopefully as you read our argument you'll understand better why we think the distinction is important.

By: Jake Meador

September 2, 2016

SEO for Apartment Websites, Web Traffic for Apartments

7 Apartment SEO Mistakes You Didn't Know You Were Making Cover Photo

7 Apartment SEO Mistakes You Didn't Know You Were Making

One of the greatest challenges in apartment SEO is that it is so complicated and often so far outside the normal range of expertise for an apartment marketer that we don't know what mistakes we're making. Apartment marketers, particularly higher-ups in multifamily companies, often learned their marketing skills from people who didn't understand search engines or online-first marketing practices.

By: Jake Meador

August 19, 2016

SEO for Apartment Websites

Voice Search and Apartment SEO Cover Photo

Voice Search and Apartment SEO

Voice search is an emerging topic of interest in the SEO world. It's not hard to understand why. According to Google, around 20% of all mobile searches are voice searches. Given that mobile search accounts for a little over half of all searches, that means something like 10% of all searches are voice searches. Given that voice search only began to emerge in 2011, that's an enormous jump in a very short amount of time.

It's also worth noting the sorts of numbers we're talking about here (Google handles 3.5b searches per day). 10% of all such is huge

In this post we're going to talk about the basics of voice search, how it works in SEO more generally, and specific issues it presents to apartment marketers.

By: Jake Meador

August 5, 2016

SEO for Apartment Websites

New Study: Links are an even bigger deal than we thought. Cover Photo

New Study: Links are an even bigger deal than we thought.

When the folks at Stone Temple Consulting do an SEO study, you do well to pay attention. They are one of the most helpful SEO consulting firms out there and work with many large businesses, including many Fortune 500 companies. Their latest study on links and SEO is well worth your time.

By: Jake Meador

August 3, 2016

SEO for Apartment Websites

Google Search Spend Flat Year-Over-Year Cover Photo

Google Search Spend Flat Year-Over-Year

 

Search Engine Land has a worthwhile report on a new set of data looking at ad revenue to Google. The best thing to do is just read Search Engine Land's post but if you want the cliff's notes version here it is: Search spend is not growing. In fact, it's shrinking.

By: Jake Meador

July 25, 2016

SEO for Apartment Websites, Google AdWords for Apartments

What a New Local SEO Study Means for Apartment Marketers Cover Photo

What a New Local SEO Study Means for Apartment Marketers

A new study has helped to provide much greater clarity about what goes into optimizing a local business listing on Google. The whole thing is quite interesting and worth a read, but in this post we're going to hit the high points of the study and explain how it impacts multifamily. That said, before we can do that, let's review the basics of local search engine optimization and local SEO for apartment communities, particularly.

What is local SEO?

When a person searches for your community by name, what do they find? Ideally, you want them to see something like this:

By: Jake Meador

July 8, 2016

SEO for Apartment Websites, Google My Business

Spam King Gets 30 Months in Jail Cover Photo

Spam King Gets 30 Months in Jail

Don't miss this report from the Verge on self-proclaimed "spam king" Sanford Wallace, who was recently sentenced to 30 months in prison for sending over 27 million spam messages. The story is one more example of how governments are beginning to treat spam not only as an internet nuisance, but as a crime subject to legal penalties. (We reported on a previous example of government taking action to stop spam last fall.)

By: Jake Meador

June 29, 2016

SEO for Apartment Websites, Web Traffic for Apartments, Apartment Marketing Strategy

Study: Social media traffic down 1.67% year-over-year Cover Photo

Study: Social media traffic down 1.67% year-over-year

Similar Web recently released new data on annual traffic trends, comparing January 2015 traffic across the web to January 2016. The data is full of fascinating statistics, some of which we want to draw out and comment on in this week's Friday feature.

By: Jake Meador

June 24, 2016

SEO for Apartment Websites, Social Media for Apartments, Web Traffic for Apartments

Rentping Media is an apartment marketing agency that provides innovative digital marketing services and software to companies in the multifamily industry. Visit our product page to learn more.

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