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Apartment Marketing Ideas Blog

The Apartment Marketer's Guide to Keyword Research Cover Photo

The Apartment Marketer's Guide to Keyword Research

I have some bad news for apartment marketers: Conventional keyword research tools are mostly useless for doing multifamily keyword research.

By: Jake Meador

June 26, 2015

SEO for Apartment Websites, Google AdWords for Apartments

Ignoring Branded Keywords is an Awful Apartment Website SEO Strategy Cover Photo

Ignoring Branded Keywords is an Awful Apartment Website SEO Strategy

When communities begin to develop an online marketing strategy and start to ask "how will people find us?" one of the first places they go is, rightly, to search engines. We've cited this study before, but it's worth repeating: 90% of house searches begin on search engines.

By: Jake Meador

June 23, 2015

SEO for Apartment Websites

When an Apartment SEO Shift Isn't Actually a Big Deal Cover Photo

When an Apartment SEO Shift Isn't Actually a Big Deal

Last Tuesday a number of automated tools designed to monitor changes in the Google algorithm showed massive spikes. Moz's Mozcast, which explains updates to the search engine in terms of a weather report, showed a high of 102 degrees and major storms. For comparison's sake, the original Penguin update only registered at 93.1 degrees.

By: Jake Meador

June 22, 2015

SEO for Apartment Websites

Yelp Drops the Hammer on Fraudulent Online Apartment Reviews Cover Photo

Yelp Drops the Hammer on Fraudulent Online Apartment Reviews

Here's some interesting news:

Yelp, the popular local search engine, has added evidence of review fraud directly in the reviews section of local businesses. If Yelp blocks out reviews and places a “Consumer Alert” box, it may show a button to “show me the evidence,” which will take the searcher directly to the place the business owner is suspected of trying to pay someone to leave a review.

You can see screen captures of what these notifications look like over at Search Engine Land.

By: Jake Meador

June 19, 2015

SEO for Apartment Websites, Internet Reviews

The Apartment SEO's Complete Guide to Google: Screen Real Estate Cover Photo

The Apartment SEO's Complete Guide to Google: Screen Real Estate

Don't miss the rest our Apartment SEO's Guide to Google series: IntroPandaPenguinHummingbird, Pigeon

An apartment SEO's work is basically the work of a realtor: You're trying to figure out how to get your client in the piece of space that fulfills their needs to the greatest degree possible. But instead of working with physical space, you're working with the space on the search engine result page.

Today we're going to talk about basic questions about the search engine result page, screen real estate, and how it all relates to apartment website SEO.

By: Jake Meador

June 16, 2015

SEO for Apartment Websites

The Apartment SEO's Guide to Google: Hummingbird (Cheat Sheet) Cover Photo

The Apartment SEO's Guide to Google: Hummingbird (Cheat Sheet)

Don't miss the rest our Apartment SEO's Guide to Google series: IntroPandaPenguinPigeonScreen Real Estate

Last time we talked about Pigeon and how it represented a move by Google to improve their local search and showed their long-term commitment to local.

We talked about Pigeon first because it's easier to say exactly what it does and how it changed apartment SEO. That said, in the fall of 2013 (a few months before Pigeon rolled out in early 2014) Google released the Hummingbird update.

While Hummingbird is a bit tougher to define, it's important to understand what it is because it actually affected (in a very subtle way) around 90% of all searches. To learn how to ensure that the information Google gives your prospects is correct, click here to download our cheat sheet: How to Verify and Fix Your Community's Local Information Online

By: Jake Meador

June 12, 2015

SEO for Apartment Websites

The Apartment SEO's Complete Guide to Google: Pigeon Cover Photo

The Apartment SEO's Complete Guide to Google: Pigeon

Don't miss the rest our Apartment SEO's Guide to Google series: IntroPandaPenguin, HummingbirdScreen Real Estate

Ever since Steve Jobs introduced the world to the iPhone search has been changing as it has become more and more focused on local results. The ability to carry a search engine with you in your pocket everywhere you go has led to people using search to find restaurant recommendations, maps to local businesses, movie times at the local theatre, and a host of other locally focused uses.

By: Jake Meador

June 10, 2015

SEO for Apartment Websites

The Apartment SEO's Complete Guide to Google: Penguin Cover Photo

The Apartment SEO's Complete Guide to Google: Penguin

Don't miss the rest our Apartment SEO's Guide to Google series: IntroPandaHummingbirdPigeonScreen Real Estate

In our last post we talked about how Google developed the Panda algorithm as a way of dealing with one of the most common SEO abuses of the late 2000s and early 2010s--content farms. Content farms were sites that published high volumes of low-quality articles on pages filled with ads. The articles brought in traffic and the ads generated revenue. This system worked because Google didn't have sophisticated ways of identifying what pages were high-quality and what pages were not. Thus it was easy to trick them and get low-quality pages ranked highly.

By: Jake Meador

June 9, 2015

SEO for Apartment Websites

The Apartment SEO's Complete Guide to Google: Panda Cover Photo

The Apartment SEO's Complete Guide to Google: Panda

Don't miss the rest our Apartment SEO's Guide to Google series: IntroPenguinHummingbirdPigeonScreen Real Estate

In our last post, we introduced this new series on apartment SEO and Google by talking about how Google got started, the problems it meant to solve, and the new problems that Google's solution created. To review briefly:

  • Google developed in response to Yahoo's creation of a fairly primitive search engine that looked more like a curated online filing cabinet than a modern search engine.
  • Google made it easier for users to access specific information online.
  • The changes Google made invited new forms of abuse, such as link buying and producing spammy, low-value content.

As a result, by 2010 or 2011 Google's search results were actually not that great. So Google needed to respond to address these issues. And in February of 2011 they did.

By: Jake Meador

June 8, 2015

SEO for Apartment Websites

The Apartment SEO's Complete Guide to Google: Intro Cover Photo

The Apartment SEO's Complete Guide to Google: Intro

Don't miss the rest our Apartment SEO's Guide to Google series: PandaPenguinHummingbirdPigeonScreen Real Estate

Recently Google made a few different announcements that are all of interest to apartment SEOs for one reason or another. Consider:

By: Jake Meador

June 5, 2015

SEO for Apartment Websites

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