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Sometimes improving organic search traffic actually is simple. Here is one example. Cover Photo

Sometimes improving organic search traffic actually is simple. Here is one example.

Most of the time when someone says that improving your site's performance on search engines is simple, you should be concerned. Many of the "simple" strategies for doing that are also strategies that Google has penalized and that will, if practiced, get you into a heap of trouble with the world's most popular search engine. Therefore, we've been pretty vocal in warning people about SEO scams.

By: Jake Meador

April 29, 2016

SEO for Apartment Websites

Hey look, Google is monetizing *more* of their search results. Cover Photo

Hey look, Google is monetizing *more* of their search results.

We've been talking a lot recently about how Google is increasingly becoming "pay-to-play" just like Facebook. The big change lately is that with the move to four ads at the top of the SERP, organic search has been pushed further down the page and a greater chunk of the SERP is taken up with paid search ads. That said, this is not the only place Google is looking to monetize in more aggressive ways.

By: Jake Meador

April 27, 2016

SEO for Apartment Websites, Google My Business

Google really *really* dominates mobile apartment search. Cover Photo

Google really *really* dominates mobile apartment search.

Quick: How many paid search clicks on mobile did Google alone account for in Q1 of this year?

  • 54%
  • 68%
  • 75%
  • 95%

We'll let you guess before we share the answer. (The answer is below the jump.)

By: Jake Meador

April 25, 2016

Mobile Apartment Websites, SEO for Apartment Websites

We now have four ad SERPs on branded keywords. Cover Photo

We now have four ad SERPs on branded keywords.

Back in February, we reported on Google's major changes to the design of their search engine result pages (SERPs). Google removed all the right-sided ads and replaced them with additional ads at the top of the page. You can see before and afters in our initial post covering this change. In this post, we're going to update you on a few new developments that we've seen in the past month and a half as Google continues to roll out this change.

By: Jake Meador

April 20, 2016

SEO for Apartment Websites, Google AdWords for Apartments

Google Issues More Mobile-Friendly Warnings Cover Photo

Google Issues More Mobile-Friendly Warnings

Ahead of next month's mobile-friendly update, Google has rolled out an update that gives webmasters even more help to determine if their site is mobile-friendly.

By: Jake Meador

April 18, 2016

Mobile Apartment Websites, SEO for Apartment Websites

Google+ is all dead. So what does that mean for apartment marketers on Google? Cover Photo

Google+ is all dead. So what does that mean for apartment marketers on Google?

Google+ has been mostly dead for quite awhile. But, as Billy Crystal reminds us, "mostly dead is still slightly alive." We covered the story of how Google "mostly killed" Google+ a few months ago.

By: Jake Meador

April 15, 2016

SEO for Apartment Websites, Google My Business

Apartment SEO News: Search Drives 10x More Traffic than Social to Shopping Sites Cover Photo

Apartment SEO News: Search Drives 10x More Traffic than Social to Shopping Sites

Here's the latest report you can file under "Social media marketing for apartments isn't a thing." SimilarWeb, a major company that tracks traffic patterns across the web, released data recently on shopping sites that suggests search (organic and paid) drives 10x more traffic than social media.

By: Jake Meador

April 11, 2016

SEO for Apartment Websites, Social Media for Apartments

Craigslist Phishing Scam Alert and Other Apartment Marketing Scams Cover Photo

Craigslist Phishing Scam Alert and Other Apartment Marketing Scams

Recently one of our marketing advisers noticed a new Craigslist scam that used one of our client's community names to try and phish for personal information on the popular classifieds service. Briefly, this is what happened.

By: Jake Meador

April 8, 2016

SEO for Apartment Websites, Craigslist for Apartments

Selling without Selling: Why You Need Apartment Videos Cover Photo

Selling without Selling: Why You Need Apartment Videos

Another takeaway from the recent Local Search Association conference is that sales models are evolving. As information has become easier to share and access thanks to the internet, the ways that prospects research before making a purchase have changed as well.

By: Jake Meador

April 6, 2016

Apartment Videos, SEO for Apartment Websites

Voice Search and the Future of Apartment SEO Cover Photo

Voice Search and the Future of Apartment SEO

Search Engine Land's article on search disruption and the recent Local Search Association conference is worth your time. Though there are a number of things worth pointing out, we want to particularly draw your attention in this post to the rise of voice search.

By: Jake Meador

April 4, 2016

SEO for Apartment Websites

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