Today we want to talk about one brief idea to help boost your apartment SEO results.
One of the most common rookie mistakes you'll see when someone first starts working on search engine optimization is to target high-frequency search terms for their niche. So in multifamily, that's keywords like "apartments in chicago" or "apartments in portland."
These keywords certainly get a lot of traffic, but as an individual apartment community you have no chance of ranking highly on them.
For general search terms like that Google is going to send users to sites that offer the widest, most general results--and that is going to be things like an ILS, Craigslist, or maybe a huge company in your area with thousands of floorplans in the metro area--a Greystar or something like that.