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Google isn't announcing updates. Will that change apartment marketing? Cover Photo

Google isn't announcing updates. Will that change apartment marketing?

In the old days of search engine marketing, Google would generally let us know when a big update happened. They usually didn't provide us with much advanced warning or even any advanced warning, but when an update dropped, we would find out eventually, often on the day of the update or shortly after.

By: Jake Meador

April 13, 2015

SEO for Apartment Websites

Apartment SEO Tip: Target the Long-Tail Cover Photo

Apartment SEO Tip: Target the Long-Tail

Today we want to talk about one brief idea to help boost your apartment SEO results.

One of the most common rookie mistakes you'll see when someone first starts working on search engine optimization is to target high-frequency search terms for their niche. So in multifamily, that's keywords like "apartments in chicago" or "apartments in portland."

These keywords certainly get a lot of traffic, but as an individual apartment community you have no chance of ranking highly on them.

For general search terms like that Google is going to send users to sites that offer the widest, most general results--and that is going to be things like an ILS, Craigslist, or maybe a huge company in your area with thousands of floorplans in the metro area--a Greystar or something like that.

By: Jake Meador

April 13, 2015

SEO for Apartment Websites

Google Analytics for Apartment Marketers Tip: Look at Landing Pages Cover Photo

Google Analytics for Apartment Marketers Tip: Look at Landing Pages

It's been a couple years now since the data was available, but once upon a time webmasters could know exactly what keywords drove traffic to their website. You logged into Google Analytics, went to the report, and it was all laid out for you--someone searched this keyword and found your site. This data made it really easy to know where your website was strong on Google and how much traffic you were getting as a result of that strength. 

By: Jake Meador

April 3, 2015

SEO for Apartment Websites

9 Common Apartment SEO Myths and Why They Are Wrong Cover Photo

9 Common Apartment SEO Myths and Why They Are Wrong

Search engine optimization--SEO for short--is both vitally important for most businesses and widely misunderstood. In this sense it's like many other elements of online marketing--Craigslist, pay per click advertising, website design, etc.

By: Jake Meador

March 20, 2015

SEO for Apartment Websites

What Google Testing

What Google Testing "Slow" Label Means for Apartment SEO

One of the innovations Google has introduced to the design of search engine result pages in the past couple of years is adding short tags to results that indicate something unique about the result. The first place they did this is with their ad design.

By: Jake Meador

March 10, 2015

SEO for Apartment Websites

Yahoo's Search Share Drops--What That Means for Apartment SEO Cover Photo

Yahoo's Search Share Drops--What That Means for Apartment SEO

For the first time since they became the default search engine on Firefox, Yahoo's overall search share has dropped month-over-month. If you've not followed this story, here's the short version:

  1. In the middle of November 2014 Firefox adopted Yahoo as the default search engine on their browser. At the time Yahoo had an overall search share 7.9%.
  2. In December, Yahoo gained 2.1% overall search share on desktop search bringing them up to 10%.
  3. In January, Yahoo gained 0.7% overall search share on desktop search bringing them up to 10.7%.
  4. In February, Yahoo lost 0.3% overall search share on desktop search bringing them to a current level of 10.4%.

By: Jake Meador

March 9, 2015

SEO for Apartment Websites

Step One to Excellent Apartment Website SEO Cover Photo

Step One to Excellent Apartment Website SEO

Here's a simple exercise you can do to find out if your apartment community needs help with their apartment website SEO: Switch to private browsing/incognito mode on your web browser, go to Google and search for different branded keywords for your community. So let's say you're Sudden Valley Apartments in Orange County CA. You'll need to Google keywords like these:

By: Jake Meador

February 18, 2015

SEO for Apartment Websites

How Much Do Search Engines Actually Matter for Apartment Websites? Cover Photo

How Much Do Search Engines Actually Matter for Apartment Websites?

These days it is very rare for an apartment community to not be online. We still see them once in awhile, but most apartment communities have some sort of online presence, even if it's only a listing on an ILS or on the management company's corporate website.

That said, while it's good that we're seeing more communities online, there's still a lot of mystery when it comes to figuring out how to get people to find you online. There are lots of ideas about how to do this. Some think that Facebook is the way to go, others think a broader social media campaign is needed. Still others think the best route is to simply outsource the work to an ILS. And finally there are folks (like us) who believe that search engines must be at the center of a community's strategy for generating traffic to their apartment websites.

The Theory Behind Emphasizing Search Engines

By: Jake Meador

February 9, 2015

SEO for Apartment Websites

Why You're Spending More on Apartment Marketing and Getting Less Cover Photo

Why You're Spending More on Apartment Marketing and Getting Less

Let's say you're a property owner or property manager who recently decided to focus more on your community marketing. You've started talking to your staff about making marketing more of a priority, you're working more closely with your marketing director or property manager, and you're starting to increase your marketing budget.

Unfortunately, you've been at it for awhile now and after an initial bump you're now starting to see less and less of a return on your increased spending. What's gone wrong?

One possibility is that you're losing people on Google before they ever call your community. So people are looking for you online, but for one reason or another they aren't taking the next step in the sales process.  To understand how this works, we need to talk about how the rent process works for a prospective resident.

By: Jake Meador

January 16, 2015

SEO for Apartment Websites

Yahoo's Search Share Spike and Why It Matters to Apartment Marketers Cover Photo

Yahoo's Search Share Spike and Why It Matters to Apartment Marketers

Here's some surprising news: Firefox, the third most popular browser amongst internet users, recently switched their default search engine on the browser from Google to Yahoo. The change was made last month and after one month the numbers show that Yahoo gained 20 percentage points in search share on the latest version of Firefox, with Google dropping almost 20 percentage points.

Such a spike is almost unheard of given how consistent search engine share numbers have been in recent years. If you want to learn more about this specific change, you can see the Search Engline Land story on the spike here. In this post we want to share three points worth considering in the light of this (surprising) news from Firefox.

By: Jake Meador

December 19, 2014

SEO for Apartment Websites

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