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Apartment Marketing Ideas Blog

Apartment SEO News: Organic Results Go Local Cover Photo

Apartment SEO News: Organic Results Go Local

Mike Blumenthal has an interesting report over at his local blog looking at a new experiment Google appears to be running on local search results.

By: Jake Meador

August 25, 2015

SEO for Apartment Websites, Google Plus Local

3 Important Apartment Marketing Changes After the Local SEO Shakeup Cover Photo

3 Important Apartment Marketing Changes After the Local SEO Shakeup

Google recently rolled out an update to how they display local search results on desktop and mobile search engine result pages.

By: Jake Meador

August 18, 2015

SEO for Apartment Websites

Why Online Apartment Marketing Requires an SEO Budget Cover Photo

Why Online Apartment Marketing Requires an SEO Budget

An interesting study referenced at Search Engine Watch reported that in a survey of 300 senior-level marketers only 21% said they include SEO in their marketing budgets. This is a colossal missed opportunity.

By: Jake Meador

August 17, 2015

SEO for Apartment Websites

Mobilegeddon Update: The Latest on Mobile Apartment Website Traffic Cover Photo

Mobilegeddon Update: The Latest on Mobile Apartment Website Traffic

Back in April Google rolled out a new update popularly called "mobilegeddon." In the days immediately following the update many were surprised at how minimal the effects of it seemed to be. Many thought that the update had turned out to be all bark, no bite.

But that perception may be changing.

By: Jake Meador

August 12, 2015

Mobile Apartment Websites, SEO for Apartment Websites

Apartment SEO News: Yahoo Drops Yelp Listings Cover Photo

Apartment SEO News: Yahoo Drops Yelp Listings

Here is some odd news: It looks like Yahoo is splitting off their local business reviews into a new service called Luminate. Toward that end, they have also stopped displaying Yelp reviews as part of their business listings.

By: Jake Meador

August 10, 2015

SEO for Apartment Websites

Apartment SEO News: Google Rolls Out New Layout to Hotel Listings Cover Photo

Apartment SEO News: Google Rolls Out New Layout to Hotel Listings

Search Engine Land is reporting on a design change Google has just rolled out to their hotel listings. Essentially, Google has added a new panel to the Hotels listing that allows users to see more photos of a specific hotel, see more review data, pricing information, and even book a room directly in the results page. You can learn more about this change over at Search Engine Land.

By: Jake Meador

July 29, 2015

SEO for Apartment Websites

Apartment SEOs that worry about keywords are doing it wrong. Cover Photo

Apartment SEOs that worry about keywords are doing it wrong.

In the early days of search engine optimization it was common to frame an SEO strategy around issues of keyword research, keyword rankings, creating content to target keywords, and so on. 

Back then this made sense. We didn't have mobile devices we were searching on so that variable—mobile v desktop—wasn't in play. Additionally, search wasn't really personalized based on the user yet nor did search vary a ton from location to location. Put another way, the top results when someone searched for "cloth diapers for infants" in Lincoln NE would be pretty much the same as when someone in Phoenix searched for "cloth diapers for infants." Thus it made sense to go after specific keywords: Keywords were the access point for reaching a large audience.

That's not true today.

By: Jake Meador

July 28, 2015

SEO for Apartment Websites

Apartment SEO News: Google Introduces Purchases on Google Cover Photo

Apartment SEO News: Google Introduces Purchases on Google

Recently Google announced a new step they are taking to become more involved in e-commerce called "Purchases on Google."

What is "Purchases on Google"?

There had been rumors of a "buy button" that would appear in paid ads for some time and this appears to be the realization of those rumors. But, interestingly, we aren't seeing a "buy button" so much as a more comprehensive "payment processing system" that will allow Google to be a middle-man between retailers and their customers.

By: Jake Meador

July 27, 2015

SEO for Apartment Websites, Google Plus Local

(Hiring Guide) Understanding Apartment SEO Growth Over Time Cover Photo

(Hiring Guide) Understanding Apartment SEO Growth Over Time

If you're a property manager have you ever tried to sell one of your company's higher-ups on the value of apartment SEO only to be challenged that SEO doesn't offer adequate return on investment?

Or perhaps you're a regional manager or marketing director who is unconvinced that apartment SEO is worth your time. "Does that stuff even work?" you wonder.

FREE DOWNLOAD: FIVE QUESTIONS TO ASK WHEN HIRING AN APARTMENT SEO

In today's post we want to talk through the results we have seen with a number of different client communities that we have been able to work with over a number of years.

By: Jake Meador

July 24, 2015

SEO for Apartment Websites

The Metric You Can't Ignore: Dwell Time and Apartment Website SEO Cover Photo

The Metric You Can't Ignore: Dwell Time and Apartment Website SEO

Recently we published a blog post looking at some of the most confusing metrics in Google Analytics and explaining why those metrics can be misleading or downright dangerous.

Unfortunately, there's a further layer of complexity to the discussion that needs to be added which is what we're going to do today.

So behind the somewhat problematic bounce rate,  time on page, and time on site statistics there is a metric that is quite a bit more important for apartment website SEO: dwell time.

By: Jake Meador

July 21, 2015

SEO for Apartment Websites

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