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What Apple's Search Plans Mean for Apartment SEO Cover Photo

What Apple's Search Plans Mean for Apartment SEO

Well, we got the news that many of us had suspected was true for some time. Apple has a web crawler called AppleBot that is used by Siri, according to Search Engine Land.

By: Jake Meador

May 22, 2015

SEO for Apartment Websites

What Internet Explorer's Demise Means for Apartment Marketing Cover Photo

What Internet Explorer's Demise Means for Apartment Marketing

Earlier this week HubSpot published a brief post on how the demise of Internet Explorer is going to affect ecommerce sites. After reading the post, we went through our analytics to see how the end of IE might affect people within the multifamily industry. 

By: Jake Meador

May 15, 2015

SEO for Apartment Websites

The Latest on HTTPS for Apartment Websites Cover Photo

The Latest on HTTPS for Apartment Websites

Here's a bit of interesting news from Timothy B. Lee over at Vox.com:

This is why a new announcement from Mozilla is such a big deal. The nonprofit company behind the popular Firefox web browser has decided that the lack of SSL will be treated as a security flaw.
Mozilla is planning to back this determination up with some concrete actions — in the future, non-SSL websites won't have access to security-sensitive features such as your camera.
But the move is also significant from a rhetorical point of view. Until now, SSL has generally been seen as an optional feature — something that's nice to have but not essential if you're not running a bank or e-commerce site. Mozilla is hoping to change the conversation, describing sites that don't support SSL as defective.
This shift in terminology could help IT guys convince their bosses that this is an issue worth taking seriously. It's one thing to say, "Hey, boss, I'd like to spend the next couple of weeks adding a new feature to our site that will make it more secure." It's another thing to say, "Hey boss, major browsers think our site is broken. Can I take a couple of weeks to fix it?" The change in vocabulary could shift SSL from being seen as a nice-to-have to a must-have.

The article goes on to say that Google is currently thinking about taking a similar step with their browser, Chrome, which is the most used browser in the USA.

By: Jake Meador

May 5, 2015

Apartment Website Strategy, SEO for Apartment Websites, SSL

Google isn't announcing updates. Will that change apartment marketing? Cover Photo

Google isn't announcing updates. Will that change apartment marketing?

In the old days of search engine marketing, Google would generally let us know when a big update happened. They usually didn't provide us with much advanced warning or even any advanced warning, but when an update dropped, we would find out eventually, often on the day of the update or shortly after.

By: Jake Meador

April 13, 2015

SEO for Apartment Websites

Apartment SEO Tip: Target the Long-Tail Cover Photo

Apartment SEO Tip: Target the Long-Tail

Today we want to talk about one brief idea to help boost your apartment SEO results.

One of the most common rookie mistakes you'll see when someone first starts working on search engine optimization is to target high-frequency search terms for their niche. So in multifamily, that's keywords like "apartments in chicago" or "apartments in portland."

These keywords certainly get a lot of traffic, but as an individual apartment community you have no chance of ranking highly on them.

For general search terms like that Google is going to send users to sites that offer the widest, most general results--and that is going to be things like an ILS, Craigslist, or maybe a huge company in your area with thousands of floorplans in the metro area--a Greystar or something like that.

By: Jake Meador

April 13, 2015

SEO for Apartment Websites

Google Analytics for Apartment Marketers Tip: Look at Landing Pages Cover Photo

Google Analytics for Apartment Marketers Tip: Look at Landing Pages

It's been a couple years now since the data was available, but once upon a time webmasters could know exactly what keywords drove traffic to their website. You logged into Google Analytics, went to the report, and it was all laid out for you--someone searched this keyword and found your site. This data made it really easy to know where your website was strong on Google and how much traffic you were getting as a result of that strength. 

By: Jake Meador

April 3, 2015

SEO for Apartment Websites

9 Common Apartment SEO Myths and Why They Are Wrong Cover Photo

9 Common Apartment SEO Myths and Why They Are Wrong

Search engine optimization--SEO for short--is both vitally important for most businesses and widely misunderstood. In this sense it's like many other elements of online marketing--Craigslist, pay per click advertising, website design, etc.

By: Jake Meador

March 20, 2015

SEO for Apartment Websites

What Google Testing

What Google Testing "Slow" Label Means for Apartment SEO

One of the innovations Google has introduced to the design of search engine result pages in the past couple of years is adding short tags to results that indicate something unique about the result. The first place they did this is with their ad design.

By: Jake Meador

March 10, 2015

SEO for Apartment Websites

Yahoo's Search Share Drops--What That Means for Apartment SEO Cover Photo

Yahoo's Search Share Drops--What That Means for Apartment SEO

For the first time since they became the default search engine on Firefox, Yahoo's overall search share has dropped month-over-month. If you've not followed this story, here's the short version:

  1. In the middle of November 2014 Firefox adopted Yahoo as the default search engine on their browser. At the time Yahoo had an overall search share 7.9%.
  2. In December, Yahoo gained 2.1% overall search share on desktop search bringing them up to 10%.
  3. In January, Yahoo gained 0.7% overall search share on desktop search bringing them up to 10.7%.
  4. In February, Yahoo lost 0.3% overall search share on desktop search bringing them to a current level of 10.4%.

By: Jake Meador

March 9, 2015

SEO for Apartment Websites

Step One to Excellent Apartment Website SEO Cover Photo

Step One to Excellent Apartment Website SEO

Here's a simple exercise you can do to find out if your apartment community needs help with their apartment website SEO: Switch to private browsing/incognito mode on your web browser, go to Google and search for different branded keywords for your community. So let's say you're Sudden Valley Apartments in Orange County CA. You'll need to Google keywords like these:

By: Jake Meador

February 18, 2015

SEO for Apartment Websites

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