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Yahoo's Search Share Spike and Why It Matters to Apartment Marketers Cover Photo

Yahoo's Search Share Spike and Why It Matters to Apartment Marketers

Here's some surprising news: Firefox, the third most popular browser amongst internet users, recently switched their default search engine on the browser from Google to Yahoo. The change was made last month and after one month the numbers show that Yahoo gained 20 percentage points in search share on the latest version of Firefox, with Google dropping almost 20 percentage points.

Such a spike is almost unheard of given how consistent search engine share numbers have been in recent years. If you want to learn more about this specific change, you can see the Search Engline Land story on the spike here. In this post we want to share three points worth considering in the light of this (surprising) news from Firefox.

By: Jake Meador

December 19, 2014

SEO for Apartment Websites

The Future of Google and Apartment SEO Cover Photo

The Future of Google and Apartment SEO

As the first half of the decades comes to a close this month, a few SEOs have looked back on what we've learned and what has changed in SEO over the first five years of the decade. One post from Search Engine Land made a point that is essential for understanding the future of SEO. Basically, Google is saying less and less about what goes into ranking well in their search algorithms and they are giving SEOs less and less data to work with. PageRank is dead. The AdWords keyword tool is less useful. Keyword data is a relic of the past. What all this means is that in the future we'll have to do apartment SEO work with less data and less guidance from Google. The ongoing questions about Matt Cutts' future with the company also factor into this a bit.

By: Jake Meador

December 17, 2014

SEO for Apartment Websites

How to Respond to Changes to Apartment Website SEO Cover Photo

How to Respond to Changes to Apartment Website SEO

Larry Kim has an interesting story about some new changes being rolled out to some verticals on Google's paid search platform. Briefly, Goolg appears to be running some tests in which they show a set of Google Shopping ads on the search engine result page for branded keyword searches. 

Google's Latest Test

So, as in Kim's example, a person searches for the clothing store Anthropologie and the top right corner of the resulting SERP shows a big box with sponsored results that take users to a Google Shopping page rather than the Anthropologie page.

By: Jake Meador

November 17, 2014

SEO for Apartment Websites

The State of Local Apartment SEO Cover Photo

The State of Local Apartment SEO

Moz rolled out their annual local search ranking factors survey results recently and they make for some fascinating reading. If you haven't seen them yet, you can see the results here and a blog announcing (and analyzing) the results here.

What do the results mean for multifamily and for local apartment SEO?

The most important ranking factors according to the experts Moz spoke with are on-page signals such as the presence of the business name, address, phone number, the use of keywords, and the authority of the domain and linking signals.

By: Jake Meador

October 28, 2014

SEO for Apartment Websites

What is Negative Apartment Website SEO? Cover Photo

What is Negative Apartment Website SEO?

In recent months more has been written about negative SEO. Briefly stated, negative SEO is when competitors try to do things to harm your community's apartment website SEO. This can take several forms, some of which are more legitimate than others.

By: Jake Meador

October 1, 2014

SEO for Apartment Websites

3 Questions (And Answers) About Panda 4.1 for Apartment Marketers Cover Photo

3 Questions (And Answers) About Panda 4.1 for Apartment Marketers

Well, the latest update to Panda launched last week according to Google. Search Engine Land is calling it Panda 4.1. You can start your reading on it with their summary here. Search Engine Journal also has a nice article about it here. In this post we're going to look more closely at the significance of Panda 4.1 for apartment marketers.

By: Jake Meador

September 30, 2014

SEO for Apartment Websites

3 Things Marketing Directors Should Know About Apartment Website SEO Cover Photo

3 Things Marketing Directors Should Know About Apartment Website SEO

Because marketing has changed so dramatically in the multifamily industry in the past 10 years, marketing directors and property managers have had to learn a lot of new concepts and strategies in a very short time. This is always difficult to do well because it's hard to retain a great deal when you're trying to absord a tremendous amount of information in a very short period of time. But what makes it even more difficult with online apartment marketing is that there is a ton of misinformation out there that leads a lot of people down unhelpful paths.

By: Jake Meador

September 29, 2014

SEO for Apartment Websites

Google Structured Snippets and Apartment Website SEO Cover Photo

Google Structured Snippets and Apartment Website SEO

Earlier this week Google announced the launch of a new feature on the search engine result page called "structured snippets." Briefly, what this means is that data from the Knowledge Graph (the specialized result in the top right corner of the SERP) is going to be pulled into the actual organic search results, as in the example below.

By: Jake Meador

September 24, 2014

SEO for Apartment Websites, Web Traffic for Apartments

What Apartment Marketers Need to Know About DuckDuckGo Cover Photo

What Apartment Marketers Need to Know About DuckDuckGo

By: Jake Meador

September 23, 2014

SEO for Apartment Websites

3 Ways to Check Apartment Website SEO Cover Photo

3 Ways to Check Apartment Website SEO

Today we want to talk about three steps to understanding your website's SEO performance and, particularly, what practical steps you can take to identify any potential problem areas that could be limiting your visibility on search engines.

Before you do anything else, it will be helpful to start by actually searching for your community on Google and seeing how you do. So to begin, open up an incognito or private browser window and search for a few common keywords associated with your community--(community name) in (city, state), (community name), and so on.

If you want an automated way of doing that, you can download Rank Tracker, a cool tool that will allow you to check your performance across multiple keywords and multiple search engines. We'll talk more about Rank Tracker in another post later this week.

By: Jake Meador

September 9, 2014

SEO for Apartment Websites, Web Traffic for Apartments

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