Mike Blumenthal reported on something big a few weeks ago: Google recently and unilaterally made the decision to change almost every profile photo in their Hotel Local Pack results. If you had a hotel listing set up for your property, one day the profile picture was one photo and the next day it was something different—and you had nothing to do with the change. Google simply decided to change it and so it was changed. This underscores a key point to understand about Google listings: Ultimately, you don't own them. Google does. And Google can do whatever it wants with them.