Weekly Apartment Marketing Round-Up – January 4, 2013

Posted by Jacob Gerber on January 04, 2013  /   Posted in Weekly Apartment Marketing Round-Up

Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. This week, get the best of posts looking forward to marketing in 2013! Enjoy!

Apartment Marketing Strategy:

Social Media for Apartments:

  • The Social Media Cheat Sheet for Business.” Although social media is a huge buzzword in the apartment industry, there is still a lot to learn–whether you are a beginner trying to figure out the difference from Twitter to Facebook, or whether you want to plot out your strategy for 2013. This is a great introduction from Unbounce.
  • Social Media Trends that are Colliding in 2013.” A really fascinating article from Mark Schaefer analyzing where social media might head in 2013.

Apartment Websites:

Google AdWords for Apartments:

SEO for Apartment Websites:

  • What the Heck is SEO? A Rebuttal.” On Smashing Magazine, Bill Slawski and Will Critchlow offer a fantastic explanation of what a Search Engine Optimization professional does for their clients. Really good, thorough read.

About Jacob Gerber

Jacob Gerber is the Senior Marketing Director for Rentping Media, where he has played a lead role in shaping the company's marketing vision since 2009. He has written extensively for the apartment industry about video marketing, SEO, Google AdWords, and website design. Jacob lives in Lincoln, NE with his wife Allison and daughter Evelyn. You can follow him on Twitter @jacobgerber or on Google+.
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