Weekly Apartment Marketing Round-Up – January 25, 2013

Posted by Jacob Gerber on January 25, 2013  /   Posted in Weekly Apartment Marketing Round-Up

Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. Enjoy!

Apartment Websites:

  • How to Make Sure Your Website Passes the Dreaded Blink Test.” From HubSpot, a step-by-step audit of your website to help you evaluate what prospective renters think of your website in the first 3-5 seconds of their visit. This is a crucial subject, because if you flunk the blink test, they will immediately bounce off to the next website.

SEO for Apartment Websites:

Web Traffic for Apartments:

  • The Top 10 Ways to Get the Traffic You Crave.” If your website is gathering dust because no one is coming, you might need a new website or better content. But assuming that you have a great website that offers people content that they find valuable in their apartment hunt, you need to build ideas for generating more traffic. This is a great article from Copyblogger with a wide variety of ideas for building more traffic to your website. The article is written for writers, though, so you might have to adjust some of the material to your own multifamily purposes.

Facebook for Apartments:

Apartment Marketing Strategy:

About Jacob Gerber

Jacob Gerber is the Senior Marketing Director for Rentping Media, where he has played a lead role in shaping the company's marketing vision since 2009. He has written extensively for the apartment industry about video marketing, SEO, Google AdWords, and website design. Jacob lives in Lincoln, NE with his wife Allison and daughter Evelyn. You can follow him on Twitter @jacobgerber or on Google+.
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