Weekly Apartment Marketing Round-Up – January 11, 2013

Posted by Jacob Gerber on January 11, 2013  /   Posted in Weekly Apartment Marketing Round-Up

Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. Enjoy!

Apartment Websites:

  • Why You Need a Seriously Fast Website.” Did you know that a one-second delay in the speed that your website loads can cost you 7% of sales? This article from Copyblogger is a good reminder to check the speed of your hosting, your website, and your website’s content.
  • 15 Examples of Brilliant Homepage Design.” Time to update your website? HubSpot offers great sources of homepage inspiration in this article.
  • Landing Page Design – Why Purpose Trumps Pretty.” We often talk about how apartment websites ought to be built to lease apartments, not to win art prizes. Unbounce has a wonderful, practical article on how to design your landing pages for effectiveness.

Google AdWords for Apartments:

Apartment Marketing Strategy:

About Jacob Gerber

Jacob Gerber is the Senior Marketing Director for Rentping Media, where he has played a lead role in shaping the company's marketing vision since 2009. He has written extensively for the apartment industry about video marketing, SEO, Google AdWords, and website design. Jacob lives in Lincoln, NE with his wife Allison and daughter Evelyn. You can follow him on Twitter @jacobgerber or on Google+.
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