Weekly Apartment Marketing Round-Up – November 9, 2012

Posted by Jacob Gerber on November 09, 2012  /   Posted in Weekly Apartment Marketing Round-Up

Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. This week, we feature articles regarding apartment marketing strategy, SEO, websites, and social media. Enjoy!

Apartment Marketing Strategy:

  • Why Your Renters Will or Won’t Renew.” Derek Means from Multifamily Executive breaks down the Q3 2012 Multifamily Industry Trends report with a great reminder that your best apartment marketing will come in the way your manage your property.
  • Losing Control of Your Brand? Let’s Get Excited!” While this isn’t an article that focuses specifically on apartment marketing, the principle is the same. Could the control that you exert over your brand image actually be harming your brand visibility?

SEO for Apartment Websites:

Apartment Websites:

  • People Who Search Convert.” Specifically, “People who conduct searches on a website convert at a higher rate than people who don’t. How well is your own site optimized for prospects to search for their desired apartment? Some helpful ideas here.
  • 10 Dangerous Threats to Your Landing Page Conversion Rate.” From Unbounce: “Really good landing pages are designed to be simple: nothing more than a web page designed to get your web visitors to perform an action.” How well do your landing pages get apartment shoppers to convert into leads?

Social Media for Apartments:











About Jacob Gerber

Jacob Gerber is the Senior Marketing Director for Rentping Media, where he has played a lead role in shaping the company's marketing vision since 2009. He has written extensively for the apartment industry about video marketing, SEO, Google AdWords, and website design. Jacob lives in Lincoln, NE with his wife Allison and daughter Evelyn. You can follow him on Twitter @jacobgerber or on Google+.
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