Weekly Apartment Marketing Round-Up – October 5, 2012

Posted by Jacob Gerber on October 05, 2012  /   Posted in Weekly Apartment Marketing Round-Up

Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. This week’s articles include a lot about Google and a lot about social media. Enjoy!

Google for Apartments:

  • 3 Ways to Prepare for the Next Google Algorithm Update.” This article from Crazy Egg is a great overview of the new emphasis that Google is placing on quality content. If you want your website to do well on Google, then now more than ever you need good content.
  • Google Analytics Guide: 4 Easy Tips for Getting Started with Analytics & Website Goal Setting.” If Google Analytics mystifies and confuses you, you aren’t alone! Google Analytics is incredibly powerful software for your website, but incredibly complicated. Still, there isn’t a better way to determine how people are finding your apartment community’s website, and what they are doing on your website once they arrive. This article is a great way to get started.

Google AdWords for Apartments:

SEO for Apartment Websites:

Apartment Marketing Strategy:

  • What Does Generation Y Want from an Apartment?” Really great research published by Property Management Insider to get into the minds of how to position your properties if you are targeting Generation Y. This article is a must read.

Social Media for Apartments:

About Jacob Gerber

Jacob Gerber is the Senior Marketing Director for Rentping Media, where he has played a lead role in shaping the company's marketing vision since 2009. He has written extensively for the apartment industry about video marketing, SEO, Google AdWords, and website design. Jacob lives in Lincoln, NE with his wife Allison and daughter Evelyn. You can follow him on Twitter @jacobgerber or on Google+.
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