Weekly Apartment Marketing Round-Up – October 12, 2012

Posted by Jacob Gerber on October 12, 2012  /   Posted in Weekly Apartment Marketing Round-Up

Every Friday, Rentping Media publishes a round-up of great articles from around the internet relating to apartment marketing. This week, we are featuring SEO, Social Media, and Apartment Marketing Strategy articles. Enjoy!

SEO for Apartment Websites:

  • Could Bad SEO Bring Down Your Business?” From Sonia Simone on Copyblogger, who reflects on an SEOmoz article Are SEOs Destroying Small Businesses?, this is a really good look at a critical issue in the SEO (Search Engine Optimization) world–namely, that there are no shortcuts to good SEO work. Good SEO work requires quality content that users want to consume. For your apartment company, this means quality apartment content that actually help users to find their next apartment. Good SEO work can bring you a lot of new business for years to come; bad SEO can destroy your traffic from search engines, leaving you invisible to prospective residents.
  • 5 Link Building Tactics to Improve Your Local Rankings.” From Matt Green on SEOmoz, a great article with ideas on how to build quality links to improve your apartment community’s rankings in local searches. Really important information if you want to continue to climb the search engine rankings.

Social Media for Apartments:

Facebook for Apartments:

Apartment Marketing Strategy:

About Jacob Gerber

Jacob Gerber is the Senior Marketing Director for Rentping Media, where he has played a lead role in shaping the company's marketing vision since 2009. He has written extensively for the apartment industry about video marketing, SEO, Google AdWords, and website design. Jacob lives in Lincoln, NE with his wife Allison and daughter Evelyn. You can follow him on Twitter @jacobgerber or on Google+.
© 2009-2014 by Rentping, LLC. All Rights Reserved.